Dentistry 100
Identity and interior elements for a Barbican-based dental practise.
The identity consists of colourful concentric lines placed around
various items. It was inspired by Holger's trip to Japanese Zen
gardens where the stone rakings resemble the protective layers
around teeth.
The practise itself had a very modernist and minimalist interior
which the client thought was too cold. We tried to soften this up
by playfully referencing the shapes of the various furniture with
brightly coloured vinyl.
http://www.dentistry100.co.uk
Completed at Mind Design with Holger Jacobs.
Initial website sketches with Roger London.
Website programming and CMS by Radovan Scasascia.