Belmacz
Redesign of the Belmacz identity to coincide with the opening
of their shop in West London. The identity is based on the
ideas of dislocation and refinement, much like the journey and
creation of jewellery itself. The logo was redrawn and the
letters were expanded to find their rough form. The materials
used to create the jewellery were researched and these appear
across the printed items. To visualise the idea of dislocation
shapes were then cut out from these textures and appear
elsewhere on other printed items.
Completed at Mind Design with Holger Jacobs.
Thanks to Séverine Telley, Laura Prim and Daniel Stutz.
The interior elements are a collaboration with Jump Studios.